The Evils of PowerPoint?
Uncategorized Tagged powerpoint, presentation No Comments »We have all read or heard the popular criticisms of the ubiquitous presentation tool, PowerPoint. [Scoring Power Points, Is It Finally Time to Ditch PowerPoint?, PowerPoint is Evil, Pointing in the Wrong Direction, Chicken, chicken, chicken, How Not to Use PowerPoint,...] A while ago I purchased the short read, The Cognitive Style of PowerPoint: Pitching Out Corrupts Within by Edward R. Tufte. 
Over the holidays I finally found a moment’s peace to sit down and read it - a read that had been recommended by many folks who have an interest in issues surrounding effective use of tools for teaching and learning. I must say that I was sorely disappointed in Tufte’s presentation of ideas. The 31 page bound article was just about 30 pages too long. Here’s the synopsis:
PowerPoint by design leads to fragmentation and oversimplification of ideas. It should not be used as the sole means to communicate [important] ideas and it is often used to mask shallow knowledge and poor presentation ability. In fact, PowerPoint may indeed benefit the bottom 10% of all presenters as it forces them to have points and follow them.
There you have it. You don’t have to go and read it now.
Well, to be fair, Tufte provides a number of critical examples where slideware negatively impacted the communication of critical ideas. But, there is so much repetition and redundancy in his narrative that it made me want to skim and even put it aside.
My biggest disagreement with the ideas presented is that Tufte seems to imply quite clearly that PowerPoint holds a great deal of the responsibility for [mis]communicating ideas represented on the slides. Tufte criticizes PowerPoint’s inherent design in that it forces big and complex ideas to become oversimplified, abbreviated, watered down, paraphrased, and fragmented because the rich detail required to fully comprehend cannot be contained on sequential slides. He argues that the slideware presentation tool harms content. He argues that a better presentation tool should be word processed documents. To quote Tufte,
“To make smarter presentations, try smarter tools. Technical reports are smarter than PowerPoint. Sentences are smarter than the grunts of bullet points. PP templates for statistical graphics and data tables are hopeless…For making serious presentations, replace PP with word-processing or page-layout software.”
Where I disagree is in the idea that PowerPoint is smart at all. PowerPoint is not a method. PowerPoint holds no power to “harm content”. It is not meant to provide copious amounts of detail. It is not best used as a stand-alone presentation. It requires an audience who can critically listen. It requires a well-informed presenter who can effectively present and engage. I do agree that PowerPoint makes it deceptively easy to be a bad presenter. However, that is not PowerPoint’s fault. When did we stop thinking and allow tools to dictate what is effective? In agreement with Tufte, we have done that. But this just amplifies the larger problem of learning “from” tools rather than learning, as David Jonassen writes, “in partnership with” them. Sure, PowerPoint should not replace true research and effective written and oral communication. But to suggest that all presenters should make serious presentations with word processed documents fails to get the root of the problem here, namely, the presenter. Certainly, providing an audience with technical reports or research papers that hold the critical details of concepts being presented has great value. And, the act of writing a paper first and not just creating a presentation is often an essential step in learning the content first in order to present it effectively to others. Too often teachers have assigned a PowerPoint project that facilitates cut and paste thinking and shallow understanding. The result is often a terrible presentation AND little learning to show from all of that time spent on designing the presentation. But, the act of researching and writing a paper does not guarantee a good presentation of those ideas.
The really honest statement that Tufte makes in all of this is the following:
“The practical conclusions are clear. PowerPoint is a competent slide manager and projector. But rather than supplementing a presentation, it has become a substitute for it. Such misuse ignores the most important rule of speaking: Respect your audience.”
PowerPoint is not evil. It holds no authority over content. Yes - understand its limitations. However, blaming the tool does nothing to get to the root of the issues, which IMHO are poor research skills and shallow research, no critical thinking, insufficient preparation (which often should include a written analysis of some kind), and poor presentation skills.







